Everything starts at h
An experiential sustainable branding project. 'Everything Starts at h' is a sustainable pop-up store which sells preloved clothes, accessories and footwear that start with the letter 'h'. The pop-up was targeted to young people who enjoy vintage shopping. In collaboration with Shelter, the pop-up was to raise money for homeless communities.
h is for hoodie
h is for headband
h is for handbag
h is for home...
Photographs where shot in an industrial environment to match the warehouse pop-up store location.
All items the model wore started with the letter h. This communicates the concept of the pop-up.
The logo was inspired by a circular fashion economy which is reflected through the path the text follows. In the centre of the logo is the letter 'h' which reflects a house inspired by Shelter charity. The colour is green to reinforce the sustainable message.
Social media pages designed to promote the event. As the Instagram account was part of the marketing strategy a hashtag was created to enhance engagement and reach a wider audience.
The stories provide key details for the visitors and develop their understanding of the pop-up and the purpose of the event. Here are a few examples of the Instagram stories.