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Opstå is a new sustainable knitwear brand. Established in Copenhagen 2021 the fashion label is aimed towards working professional millennials. The mid-market brand has luxury chic aesthetic, pleasing to the environmental conscious consumer.

Creative Direction / Branding: Tom Lyon 

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The minimalistic logo is simple and chic to match the Scandinavian style, further to this the earthy tones paired with the striking yellow connotes to a contemporary

sustainable brand.  

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Opstå translates to ‘Arise’ which symbolises a new day, a new era, a new approach to sustainable fashion.

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