Opstå is a new sustainable knitwear brand. Established in Copenhagen 2021 the fashion label is aimed towards working professional millennials. The mid-market brand has luxury chic aesthetic pleasing to the environmental conscious consumer.
Creative Direction / Branding: Tom Lyon
The minimalistic logo is simple and chic to match the Scandinavian style, further to this the earthy tones paired with the striking yellow connotes to a contemporary
Opstå translates to ‘Arise’ which symbolises a new day, a new era, a new approach to sustainable fashion.