Shoreside Swimwear

The Australian label Shoreside Swimwear launched in 2020, with the intention on providing swimwear to beach lovers.

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Creative Direction / Branding: Tom Lyon

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The modern brand is aimed at younger target audience this is achieved through the vibrant and earthy colour palette as well as the playful logo and typography, enhancing the youthful, contemporary and laid-back brand image.

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Shoreside Swimwear wants to connect with their customers. To promote the latest collection campervans will travel along the coast of Australia selling products to their target audience.  As the slogan suggests 'Let's Ride The Wave Together' they value authenticity, community and integrity.