:The New Normal
The purpose of the project was to create a magazine which was in response to topics that happened in 2020.
‘ The New Normal’ is a zine which encourages the reader to embrace change and remain optimistic during the challenging times.
Creative Direction / Collage: Tom Lyon
The zine included topics linked to COVID-19, lockdown, zoom calls and 2020 essentials through an analogue/ mixed media approach, appropriating September 2020 magazine issues.
The optimistic tone was achieved through the use of bold colours and emotive language, which engaged with the reader. 2020 was a tough year for most people, but it was important to remain positive and embrace change as we leapt into the 'new normal.'